Charity Spotlight – Beneficial Brick

Opencity Inc., Charity Spotlight, Beneficial Brick, Prague, Street-Art, Brazil

Fabulously creative street art fundraising initiative in the picturesque city of Prague. Beneficial Brick has been helping people with special needs to live a fulfilled life since 1999.

On our European travels we stumbled across this brilliant example of social responsibility. We have not yet verified whether Beneficial Brick is a registered non-profit or a social responsibility initiative.

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Medtech budget season part 1

Opencity Inc., Modelling the value of healthcare outcomes, budget season part 1

The summer is an important time for many Medtech businesses; both at a country level and internationally as they submit budgets for the next fiscal year.

This is the first of four posts, with our guide on budgeting in Medtech. We have tried to overlay this on the inbound methodology.

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Charity Spotlight – SRUK

Opencity Inc., Charity Spotlight, SRUK, Scleroderma, Raynaud's

Raynaud’s affects 1 in 6 people. SRUK currently supports over twenty two thousand people in the UK living with the conditions but the charity acknowledges that this is just the tip of the iceberg.

The March 2016 launch of the new Scleroderma & Raynaud’s UK is an important step in joining forces to help up to 10 million people in the UK alone live with Raynaud’s.

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Charity Spotlight – Coram

Opencity Inc., Charity Spotlight, Thomas Coram, Foundling Museum,

Wandering the streets of London we came across the Foundling Museum. As Britain’s first children’s charity it would seem remiss not to highlight it in our posts.

Foundling Hospital was established by Thomas Coram in 1739. The charity called Coram, continues helping children and young people.

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Charity Spotlight round-up

Opencity Inc., Cure Brain Cancer, Hacking Cancer, Charity Spotlight, Catherine Stace

Happy Canada Day. Opencity Inc. think giving a spotlight to charities is important and one way we can be socially responsible.

Here is a round-up of the charity spotlights we have featured since Easter, which have spanned 3 continents.

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2016 resolution half-time scorecard

Opencity Inc., top posts, hot topics, social responsibility, inbound marketing, strategy & digital communication experts, scorecard

My New Year post reflected both on the hot topics we had witnessed in 2015 and where we would invest time in 2016. So what does our half-time scorecard look like?

Here we re-examine those hot topics from 2015 to see how they have continued to evolve, while adding one more for 2016. Continue reading 2016 resolution half-time scorecard

Charity Spotlight – Macmillan Cancer Support

Opencity Inc., Charity Spotlight, Macmillan Cancer Support,

Macmillan believes no one should face cancer alone. The essence and heritage of the charity is really about deeply helping people.

“We are millions of people affected by cancer, supporters, professionals, volunteers, and campaigners. Together we are all Macmillan”.

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Charity Spotlight – Aspire Charity

Opencity Inc., Aspire Charity, Charity Spotlight, SCI,

Aspire offers practical support to the 40,000 people living with spinal cord injury in the UK.

The Aspire projects and programmes enable these people to lead fulfilled and independent lives in their homes, with their families, in work places and in leisure time.

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Charity Spotlight feature insights

Opencity Inc., Charity Spotlight feature insights, research, non-profits, Website Grader, inbound methodology

Since we began these Charity Spotlights we have run more than 25, one each week. The featured non-profits shared their reflections.

We thank the charities for their initial assistance and insights in how we develop and evolve them in the future.

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Inbound on a shoestring budget

Opencity Inc., Inbound Marketing, Inbound on a Shoestring Budget, Digital Communications, inexpensive inbound tools

I am a passionate advocate for the inbound methodology in marketing and the brilliance of HubSpot. That said, we also wanted to really challenge what is possible on a shoestring budget. These are our tips.

Cash flow is tight for most new businesses and non-profits. In starting our own business we set out to explore how close to inbound best practice you can get on a shoestring budget. We like a challenge!

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