Where to blog?

Where to blog, Opencity Inc, inbound marketing

Many organisations are hedging between onsite blogs, Medium and LinkedIn Pulse. Here we explore key questions, insights and offer recommendations.

Which blog publishing platform is the most appropriate in what circumstance or whether you should post the same or different content to each?

  • Brands that blog generate 67% more leads per month than those that don’t.
  • Blogs give websites 434% more indexed pages and 97% more indexed links.

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Inexpensive inbound tools – update

Opencity Inc., Inbound Marketing, Inbound on a Shoestring Budget, Digital Communications, inexpensive inbound tools

We have updated and expanded our original popular post – Inbound on a shoestring budget.

Cash flow is tight for most new businesses and non-profits. We set out to prove how close you can get to inbound best practice on a shoestring budget, with inexpensive inbound tools. These are our latest tips.

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Making Cantala’s online presence resonate | Case Study

Cantala Women's Choir, Toronto, Opencity Inc., online presence, digital communications experts

The Toronto-based, Cantala Women’s Choir approached us to help them recruit new members.

The resulting new online presence spanning both a website and offsite channels now helps direct their personas towards requesting an audition.

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Inbound on a shoestring budget

Opencity Inc., Inbound Marketing, Inbound on a Shoestring Budget, Digital Communications, inexpensive inbound tools

I am a passionate advocate for the inbound methodology in marketing and the brilliance of HubSpot. That said, we also wanted to really challenge what is possible on a shoestring budget. These are our tips.

Cash flow is tight for most new businesses and non-profits. In starting our own business we set out to explore how close to inbound best practice you can get on a shoestring budget. We like a challenge!

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HubSpot customer story – 45-minute blog

Opencity Inc., HubSpot, 45-minute blog, optimized blog post, inbound marketing

I am very honoured to have had the opportunity to publish a customer post on the authoritative HubSpot website….. it is a true story too.

This post describes the process with HubSpot, how I got here and what’s next.
It is fun to see what happens through experimentation, you never know until you try.

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Pursuing remarkable content – Sportscene.tv

Opencity Inc., Sportscene.tv, Rob van Bommel, content marketing, @gregiej, paddlesport

We interviewed Rob van Bommel who runs the Sportscene.tv platform to understand what it takes to achieve online authority through remarkable content.

This is the first instalment in our series studying insights from others on how providing remarkable content that your personas value can help build online authority and amplify your message.

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5 hot topics in 2015

Opencity Inc., top posts, hot topics, social responsibility, inbound marketing, strategy & digital communication experts, scorecard

For those who know me best, it will not be a surprise that I always write New Year’s resolutions before the start of the next year!

These resolutions are really a set of guiding principles or an opportunity to re-set your intent. I have always believed goal setting is very motivating.

While you may not care what my 2015 New Year’s resolutions were, what I learned in the process may offer some insights. Importantly, they also guide our expectations for 2016.

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Reflecting on our Charity Spotlights

Opencity Inc., Charity Spotlights, social responsibility, @gregiej, inbound marketing,

Over the past months we have focused each Friday on a different charity. Our Charity Spotlights reinforce our ethos in finding ways to be socially responsible.

While we have no new charity spotlight on Christmas Day or New Year’s Day we especially think of all those who are alone, homeless, in poverty and in desperate need. Here is a quick round-up of the charity spotlights we have featured.

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Why attend Inbound Marketing Day

Inbound Marketing Day

The outstanding State of Inbound 2015 report published recently by HubSpot leaves no doubt as to the strong ROI and applicability of the Inbound Marketing Methodology.

Inbound Marketing Day run by Zooma in 2014 was truly inspiration for both the attendees and the speakers; which included me. This year’s line up of speakers at Inbound Marketing Day 2015 is even more impressive and will bring great practical insights. The #InboundDay2015 takes place in central Gothenburg, Sweden on November 12.

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