What does your About Us page say about your brand?

About Us page, Opencity Inc, Tanja Heffner, Unsplash

An About Us page is often-times one of the default pages in a website navigation and perceived necessity when creating a new website.

So let me ask when you last updated it? Does it help your visitors to gain a realistic appreciation of who you are, what makes you tick and why they should trust your brand? Or does your About Us page looked like a neglected after-thought?

Continue reading What does your About Us page say about your brand?

2017 Recommended Reads

2017-Recommended-Reads-OpencityInc-@gregiej

The average CEO reads 60 books a year. Astonishing. We managed half of that, plus podcasts, papers, and blogs. Read may be too literal, after all, listening to audio books or podcasts can be just as valuable in consuming a broad spectrum of perspectives.

These 9 books had an impact on our thinking in 2017. Find out why we consider reading them a valuable use of your time.

Continue reading 2017 Recommended Reads